We started Daisy Initiative because too many people feel stuck and alone with their debt.
This isn't just a platform. It's a different way of approaching a problem most people are made to feel ashamed of.
Our story
Debt doesn't happen because someone made one bad decision. It builds up slowly, a job loss, a medical bill, a rate that crept higher than expected, until one day the number feels too big to say out loud.
We built Daisy Initiative for the moment right after that realization. Not to judge how someone got there, but to hand them a clear, honest way forward, one that doesn't require them to already understand every financial term or navigate the process alone.
Every part of this platform, from the questions we ask to the way we explain your options, is built around one goal: helping you feel like a person again, not a case number.
What we believe
Respect, Always
However someone got here, they deserve to be treated with dignity.
Honesty Over Hope-Selling
We tell you what's realistic, even when it's not what you hoped to hear.
Keep People Informed
No disappearing acts. You'll always know where things stand.
Protect What's Personal
Your financial information is handled carefully, every time.
Who we help
If you're dealing with credit card debt that's grown out of control, a HELOC that's become unmanageable, a personal loan you're falling behind on, or any kind of financial hardship that feels bigger than you can handle alone, you're exactly who we built this for.
Credit card balances that keep growing despite your payments
A HELOC or personal loan that's become hard to keep up with
A hardship, job loss, medical bills, or a major life change, that's thrown your finances off track
How we work
A simple, guided process, from checking eligibility to becoming an active client, with clear steps at every stage.
See How It WorksTrust and credibility
Daisy Initiative operates in line with applicable financial services regulations, and we're direct about what our programs can and can't do for your specific situation. We'd rather earn your trust slowly and honestly than promise something we can't deliver.
Ready to see where you stand?
It takes a few minutes, and there's no obligation.
Check If You Qualify